Privacy Policy

Hey there! Thanks for visiting my website. I’m committed to protecting your privacy and ensuring your experience with my Google Ads services is a positive one. Here’s the lowdown on what information I collect, why I collect it, and how I use it.

This policy covers www.copyfororiginals.com and tools.copyfororiginals.com, where my free tools, guides and studies live.

1. Who I Am

Hi, I’m Jesse Bastide, a consultant specializing in Google Ads services, working as Copy for Originals in Sweden. I’m the one responsible for your personal data on these websites (the “controller” in GDPR terms). You can reach me at jesse@copyfororiginals.com, or by post at Kungelena Smedsgården, 522 93 Tidaholm, Sweden.

2. What Information I Collect

  • Personal Information: When you use the contact form, email me or hire me, I collect your name, email address and whatever you write to me, such as your ad spend, what a customer is worth to you and the page you link. If you become a client, I also keep what I need to invoice you.

  • Usage Data: Only if you accept analytics cookies, Google Analytics records how you use the websites: pages visited, the page you came from, approximate location (country and city, derived from your IP address, which Google doesn’t store), device and browser type, and time on page. See section 6.

  • Advertising Data: Only if you accept advertising cookies on www.copyfororiginals.com, Google Ads records whether you arrived from one of my ads and whether you then contacted me, so I can tell which ads work. See section 6.

3. How I Use Your Information

  • To Provide Services: Your email address is used to reply to you, communicate with you about your Google Ads campaigns, send reports, and share important updates. Legal basis: the contract with you, or steps you asked for before one (GDPR Article 6(1)(b)).

  • To Improve My Services: Usage data shows me which pages people find useful and what to write next. I don’t use it to identify you. Legal basis: your consent (GDPR Article 6(1)(a)).

  • To Measure My Ads: Advertising data shows me which of my own Google Ads lead to inquiries. Legal basis: your consent (GDPR Article 6(1)(a)).

  • To Keep My Books: Invoices and related records for clients, because Swedish bookkeeping law requires it. Legal basis: legal obligation (GDPR Article 6(1)(c)).

4. How Long I Keep It

  • Messages and inquiries: as long as we’re in touch, and up to 2 years after our last contact if you don’t become a client.

  • Client records: for as long as we work together. Accounting records are then kept for 7 years, as the Swedish Bookkeeping Act (bokföringslagen) requires.

  • Google Analytics: event-level data is deleted after 2 months, and data tied to an individual visitor after 14 months. Aggregated reports, which don’t identify anyone, are kept.

  • Google Ads: the advertising cookie expires after 90 days. Google keeps ad measurement data under its own retention rules.

5. Sharing Your Information

  • Third-Party Services: My websites run on Squarespace (www, including the contact form) and GitHub Pages (tools). I use Google Analytics and Google Ads, provided by Google Ireland Limited, and an email service to communicate with you. They handle data under their data processing terms. I don’t sell your data.

  • Transfers Outside the EU: Squarespace, GitHub and Google may transfer data to the United States. Those transfers rely on the EU–US Data Privacy Framework or on the EU Standard Contractual Clauses.

  • Legal Requirements: I may disclose your information if required by law or in response to valid requests by public authorities.

6. Cookies, Google Analytics and Google Ads

Nothing without your consent. Nothing is loaded from Google, and no analytics or advertising cookies are set, until you accept them in the cookie banner. If you decline, nothing is sent.

On www.copyfororiginals.com, the banner offers “Accept all”, “Decline all” and “Manage cookies”. Under “Manage cookies” you can choose “Performance and analytics” cookies (Google Analytics and Squarespace’s own visitor statistics) and “Advertising” cookies (Google Ads measures whether my ads lead to inquiries) separately. Change your choice any time with “Cookie Preferences” at the bottom of that site. If you withdraw consent, the matching Google cookies are deleted.

On tools.copyfororiginals.com, the banner asks about Google Analytics only, and no advertising data is sent. Change your choice any time with “Cookie settings” at the bottom of every page. If you withdraw consent there, the Google Analytics cookies are deleted.

Pages where you type, paste or upload data never load Google Analytics, whatever you chose. That covers the tools that read your reports, the calculators and the Script Timer. What you enter stays in your browser.

Cookies used:

  • _ga, _ga_443BVCGXJ1 (Google Analytics, both sites, only after consent): tell visits apart. Up to 2 years.

  • _gcl_au (Google Ads, www, only after you accept advertising cookies): connects a click on one of my ads with a later inquiry. 90 days.

  • ss_cvr, ss_cvt (Squarespace visitor statistics, www, only after you accept performance and analytics cookies): count visits and sessions. ss_cvr up to 400 days; ss_cvt less than a day.

  • cfo_consent (tools site): remembers your Accept or Decline. 180 days.

  • ss_performanceCookiesAllowed, ss_marketingCookiesAllowed (www): remember your choice in the Squarespace banner. 30 days.

  • crumb (www): Squarespace security cookie, needed for forms. Deleted when you close the browser.

Some tools save your inputs in your browser’s local storage (for example checklist ticks) so they’re there when you come back. That data never leaves your device, and you can clear it in your browser settings.

7. Your Choices and Rights

  • Access and Update: You have the right to access and update your personal information at any time. Just shoot me an email at jesse@copyfororiginals.com.

  • Other Rights: You can also ask me to erase your data, restrict or object to how I use it, or send it to you in a portable format. You can withdraw consent at any time, which is as easy as giving it. If you think I’ve handled your data wrongly, you can complain to the Swedish Authority for Privacy Protection (IMY, www.imy.se).

  • Opt-Out: I don’t run a newsletter. If you no longer want to hear from me, tell me and I’ll stop.

  • Cookies: See section 6.

8. Security

I take the security of your personal information seriously. I implement reasonable security measures to protect your data from unauthorized access, use, or disclosure. However, no method of transmission over the Internet is 100% secure, so I can’t guarantee absolute security.

9. Changes to This Privacy Policy

I may update this privacy policy from time to time to reflect changes in my practices or for other operational, legal, or regulatory reasons. If there are significant changes, I’ll notify you by email or through a notice on the website.

Last updated: October 16, 2026.

10. Contact Me

If you have any questions or concerns about this privacy policy or how I handle your personal information, please feel free to contact me at jesse@copyfororiginals.com. I’m here to help!

Thanks for trusting me with your information. Let’s make great things happen with your Google Ads!

Cheers,
Jesse